The hook writes itself
Short — up to 32 characters — and to the point: taken from what you said. It lands with a “slap”, like a real sticker.
Hook & stickers
A hook in the first seconds — already in frame
Viewers decide whether to keep watching in a couple of seconds. From your speech, the AI writes a short hook and slaps it on the frame as a sticker, and stickers along the way highlight numbers and names.
3 treatments before vacation
Step 1Peel 2 weeks ahead
start with a peel
Why it matters
Less busywork, more videos
Stickers with the key points
A title up to 40 characters and a caption up to 60: a number, a name, a takeaway. Slightly tilted, in three spots of the frame — lively, not templated.
Every layer has its own switch
Hook, stickers and captions turn on separately. Want a clean frame? Turn the extras off.
How it works
Three steps in the app
Record your takes
The AI learns from your speech what the video is about.
Get your hook
The hook is on right away; stickers come with the styles where they fit.
Decide what stays
Layer switches live in caption settings.
Use cases
Who'll love this most
3 videos from one shoot
New this week
A 5-minute warm-up
3 reels in one evening
Episode highlights
POV: you shot 5 takesGuides
Related guides
How to hook viewers in the first 3 secondsWhat a hook is, the main types of hooks with examples, why on-screen text matters and why you should open with the point. Build a strong start for your Reels.
3 min read
How to make a talking video more dynamicWhy people swipe past talking heads and how to bring your video to life: pace, pauses, camera zoom, stickers, captions and line order. No complex editing.
3 min read
How to write text for ReelsA simple structure for Reels: hook, point, proof, call to action. Short sentences, spoken language, reading aloud and length — with a one-screen example.
3 min readQuestions
Frequently asked questions
Can I change the hook text?
The AI writes the hook from your speech. If it doesn't fit, turn it off — the video opens with your strongest line, no sticker.
Does the hook have to come first?
The hook sticker sits at the start. And the AI opens the video with the line that makes the most sense there, even if you filmed it last.
Do stickers cover my face?
No: they go in one of three spots that keep your face clear, and they scale with the frame.
Try it on your own takes
Get Dubl, shoot a couple of takes and see what comes out.