Reels ideas for experts: 22 formats

Myths and mistakes

The easiest format for viewers to get: you show where they're going wrong and give them the right way on the spot. People love to save and share these.

• A myth your clients believe. Hook: “Everyone knows this tip — and it doesn't work.”
• Breaking down a popular tip from social media. Hook: “Seen this advice? Here's what's wrong with it.”
• The mistake almost everyone starts with. Hook: “Most beginners do this first” — if that's what you actually see in your practice.
• A mistake you used to make yourself. Hook: “I did this wrong for years.”
• What never to do. Hook: “If you want results, never do this.”

Case studies and stories

A case study proves what you can do better than any list of credentials. Leave out names and details that could identify a client — tell the story, not the person.

• Before and after. Hook: “They came to me with this problem — here's how it turned out.”
• A client's journey step by step. Hook: “How we solved this in three sessions.”
• A time it didn't work. Hook: “This project failed. Here's why.”
• The request of the month. Hook: “Three people asked me the same thing this month.”

Answering questions

Every client question is a ready-made video. Keep a note on your phone and jot down everything people ask in sessions, in DMs and in the comments.

• A question from the comments. Hook: “Someone asked this in the comments — here's the full answer.”
• The question people are shy to ask. Hook: “Hardly anyone asks this out loud, and they should.”
• Choosing between two options. Hook: “This or that — which one is right for you.”
• A short answer to a tricky question. Hook: “The question I get most — answered in one sentence.”

Checklists and how-tos

Practical videos that people save for later. Keep them tight: three to five points, one sentence each.

• Signs it's time to see a specialist. Hook: “Three signs it's time to get help from a pro.”
• A checklist before a big step. Hook: “Check this before you sign the contract.”
• A step-by-step how-to. Hook: “How to do this in three steps — without mistakes.”
• Tools you use yourself. Hook: “Three things I never start work without.”

Behind the scenes and your take

People come for people. Behind-the-scenes videos and honest opinions show what kind of specialist you are — and help clients decide they want to work with you.

• How your work happens from the inside. Hook: “Here's what happens at our first meeting.”
• Your typical workday. Hook: “What my workday really looks like.”
• An unpopular opinion. Hook: “Here's something a lot of my colleagues won't agree with.”
• Why you chose your profession. Hook: “I got into this field almost by accident.”
• Your take on news in your field. Hook: “Everyone's talking about this. Here's what it means for you.”

How to film lots of ideas at once

You've got ideas — now don't let filming drag on for a month. Pick five or six formats from the list and write a script for each: a hook, two or three points and a takeaway. Keep it short, the way you'd say it out loud. Then film everything in one session: same light, same background, same outfit — or change your top between videos so they don't all look the same.

In Dubl, each script is its own project. Paste the text into the teleprompter, go line by line and repeat whenever you slip — no need to stop recording. The AI cuts the recording into takes, picks the best version of each line, removes pauses and puts a hook sticker at the start. If your best hook came to you at the end of the shoot, the AI still puts that line first: it orders your lines by meaning.